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The Propel Labs is proud to produce wonderful and engaging video content for all of you to enjoy. We are constantly on the lookout for new ways to express ideas and are always thrilled to collaborate with other innovators.

Our Beliefs

EVERY COMPANY
HAS AN
ENTREPRENEURIAL DNA

Every company was founded by an entrepreneur. That spirit got diluted along the way. We just help you rediscover it.

DIVERSITY, IN ALL
FACETS, LIES AT THE
CRUX OF INNOVATION

True innovation comes from embracing diversity in all its many forms - of thought, culture, background, gender & orientation.

WINNING JUDGEMENT COMES FROM
EXPERIENCES

We believe that judgement can be developed only through experiences.

EMBRACE A
BEGINNER'S MIND

Innovation requires an open mind - with no preconceived bias combined with a willingness to experiment and learn.

INNOVATION NEEDS
TO BE SCALED TO BE RELEVANT

 

The scale of large organizations, if properly harnessed, can drive massive impact for both industry as well as society.

What we do

We help business leaders responsible for Strategy, Sustainability,  Growth,  and Innovation to move forward by focusing on their
Jobs to be Done
Car-making factory
Build a more sustainable
business model

Case: Large Tool Manufacturer: moving away from a use and discard approach

Plant Nursery

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Identify or design and 
launch sustainable alternatives

Case: Large consumer goods firm: Launching a

plant-based alternative protein

Paramedic Filling a Questionnaire
Redesign our services and products to be more sustainable

Case: Large Medical Device and Hospital Equipment Firm: designing products for longevity 

Green and Red Wires

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Build and launch the next generation of healthy and sustainable ventures

Case: Large Pharmaceutical Firm: driving better adherence to life-saving therapies

WHAT WE DO

We help business leaders responsible for Strategy, Growth, Sustainability and Innovation move forward by focusing on their Jobs to be Done

Build a more sustainable business model
 

Case: Large Tool Manufacturer: moving away from a use and discard approach

Explore project

Identify or design and
launch sustainable
alternatives

Case: Insect Feed: Alternative Protein

View the project

Redesign our services
and products to be
more sustainable

Case: Large Medical Device and Hospital Equipment Firm: designing products for longevity 

View the project

Build and launch the next generation of healthy and sustainable ventures

Case: Large Pharmaceutical Firm: driving better adherence to life-saving therapies

View the project

How we do

1

What should you do?

We help you define where to play and how to win. Internal initiatives. New Business Models. 

2

How should you do it?

Creative experimentation and prototyping to accelerate the journey.

3

How do you organize to do it repeatedly?

Design Organization Structure. Define Processes. Build, Buy, or Partner for Capabilities.

Projects

Car-making factory

Large Tool Manufacturer

The hand and power tools industry in emerging markets is fast growing but is extremely fragmented and becoming increasingly commoditized with a proliferation of low-cost, undifferentiated products

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Breakfast in Bed

Medical Device

The medical bed industry in emerging markets is fast growing but is extremely fragmented and becoming increasingly commoditized with a proliferation of low-cost, undifferentiated products.

View the project

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Our Approch

1

Define Field of Play

Define what you are looking to get done.

2

Identify Opportunities

 Deep primary and secondary research to identify and define specific opportunities.

3

Point of View

Ideate and articulate how to capture prioritized opportunities.

4

Validate Validate Validate

Multiple iterative cycles of in-market testing to refine customer understanding, value proposition, and venture economics

5

Scale

Build infrastructure to support scaling whether done in-house or as an independent venture

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